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Swedish online casino games manufacturer ELK Studios strengthened its existing partnership with 888 in a deal that will launch its entire product portfolio on the Italian gambling operator's website.
Online casino brand 888 already offers ELK content in other regulated markets. The recently expanded partnership between the two companies will allow the provider to increase its global presence as well as strengthen the operator's Italian platform.
ELK, founded in 2013 in Stockholm, specializes in the development of mobile-focused slot machines and related content for the online gambling industry.
ELK studio states:
We are constantly focusing on quality over quantity and combining innovative mathematics with stunning designs to provide our partners with high quality products. The company boasts a huge library of games and supplies them to hundreds of online game operators and content aggregation platforms around the world.
ELK Studios extended partnership with 888 was made right after the launch of the latest game, Bompers. The game is the third in the studio's ELK Gravity series and the first to feature all-new X-iter modes.
The online gambling maker is promoting X-iter as "a new and totally unique way to play video slots." This allows players to jump into action by selecting certain modes. They are adapted for all games, which basically means that players can get a feel for the essence of each game and choose their favorite scenario.
Commenting on their upcoming launch in Italy with 888 online casino, ELK Sales Director Martin Lerby said:
"The expanded partnership with the operator and our debut in such a strong and fast growing market represents a great start to the year."
"The opportunity to expand our reach with a key partner like 888 makes our presence in Italy even more powerful and exciting.
Talya Benyamini, VP B2C at 888, commented on the collaboration:
"Strengthening our partnership with the Stockholm-based online gambling studio and adding games to their Italian business will further expand our wide range of entertainment content."
Mrs Benjamin added:
"We are confident in the success of this partnership. It will help us continue to provide a safe and enjoyable online gambling experience for casino and sports betting customers."
This is the latest in a series of content deals announced by 888 in recent months. We wrote at casinobonusoffers.us that In February the operator teamed up with the gaming software giant Playtech.
Subject to the terms of this deal, the content producer and provider will provide 888casino with access to their Live Casino and Random Number Generator (RNG) games.
As part of the partnership Playtech will also create and host a studio under the 888 brand at its Live Casino in Riga, Latvia. The studio will feature a wide selection of live dealer games and exclusive content from the provider, including: Live Slots, Spin a Win, the recently launched Adventures Beyond Wonderland.