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Entain plc, one of the largest players in the online gambling industry, has secured the renewal of a new three-year contract with Scientific Games, an American corporation and online provider of online products for lottery organizations around the world.
As a result, the group will continue to support one of the world's largest sports betting and gaming groups through its proprietary OpenGaming system.
Entain (formerly GVC Holdings) is one of the world's leading gaming groups and bookmakers. It has iconic betting platforms such as: Ladbrokes, Coral, bwin , PartyCasino, Gala. Under the terms of the agreement, these brands will use the company's expanded content aggregation network until 2024.
The operator currently owns an extensive library of more than 3000 titles, which serves a variety of software from leading and emerging studios in the world. Its platform is also complemented by a number of advanced player-centric features, including extra spins, missions, and of course, responsible gaming tools .
Due to its regulatory compliance, Entain's OpenGaming offering is ideal for cementing its presence in regulated markets across Europe. Incidentally, it was Scientific Games that helped the group's brands return to Germany under a strict regulatory regime. Germany is also working on new rules due later this year.
Meanwhile, the supplier continues to support Entain's efforts in the regulated markets of Greece, Italy, Spain, Portugal and the UK.
Valery Gelfman, director of the company's product department, said:
"Over the years, OpenGaming has been a key component of our online gaming offering, helping to make it the largest and best casino portfolio in the world."
Gelfman is confident that the expanded partnership with Scientific Games will enable Entain to continue its unstoppable growth in market share in regulated markets in Europe and beyond.
"We look forward to providing even more exciting content for our ever-growing player base in the future, exclusively provided by OpenGaming. Entain, which recently turned down a takeover bid for MGM Resorts, is a very important client of Scientific Games."
Dylan Slaney, senior vice president of online gaming, says he's glad the group has entrusted OpenGaming for another three years. As mentioned in an earlier report, the studio has an extensive roadmap of exciting new projects this year, offering Entain brands the chance to increase retention and attract new players in the coming months.
Mr Slany also recalled:
"Reliable regulatory tools are built into OpenGaming. They put the company in an ideal position when it comes to providing valuable support to Entain.
At the end of January this year, Scientific Games introduced online casinos and online sports betting content with the launch of the Golden Nugget casino in Michigan. This valuable collaboration for both parties allows the provider to integrate their own gaming offerings with cutting edge features and attractive payouts at Golden Nugget Michigan online casino with a .com domain.
With the launch of 88 Fortunes and Raging Rhino, as well as other specialized games, Scientific Games will expand Golden Nugget's presence in the US online sports betting market.